This study analyses electric vehicle deployment in Europe from 2010 to 2017. Since 2010, the number of models offered, the size segment coverage, the number of registrations, the electric vehicle market share and available recharging infrastructures have increased significantly, albeit still small to be characterised as full-scale commercialisation. Further research and development efforts are needed while the European political trajectory should be adjusted according to the needs introduced by current technological trends, towards a sustainable and economically viable future.