Overview
Sound business intelligence is needed to support decision-makers and hence to improve the performance of mobility in a city or the efficiency of a public transport network. To achieve this, data needs to generate results, whether it be for operations management, transport planning, policy-making or strategic decision-making. Moreover, today’s complexity and abundance of data makes it ever more difficult for transport professionals to sort out the most useful information.
Within this context, this course aims at providing an insight into the main principles, processes and tools available to achieve results out of data and inform policy- and decision-makers accurately.
Participants will:
- Learn about the main principles, processes and tools required to use data and build a sound business intelligence to improve public transport and sustainable urban mobility in cities
- Learn how to implement business intelligence to get from information to results
- Understand how essential it is to have a good organisation of data with the setting up of urban mobility observatories
- Learn about the benefits of benchmarking between networks and cities and gain a deeper knowledge on the UITP Mobility in Cities Database (MCD)
- Learn from international best practice and exchange of knowledge on the optimal use of new technologies, the organisation and the comparability of data
- Apply through workshops the process of designing effective dashboards: identifying the broader strategic objectives and linking them to associated goals and success factors will allow choosing the most accurate indicators and producing the right data
Our trainers
Our skillful trainers are composed of international experts and UITP lecturers in the fields of data collection, measurement and benchmarking of public transport and urban mobility.
Trainers include:
- Luc van Wijngaarden, CEO, Zight, Netherlands
- Jérôme Pourbaix, Head of Policy and Outreach, UITP
- Mircea Steriu, Statistics Manager, UITP
- Professionals presenting best practices (names to be confirmed)
Workshops
Introducing hands-on methodologies, participants will define practical indicators that comply with their own specific goals and success factors, and that will help to improve decision-making. Participants will work on their own goals and indicators according to their interest and fields of specialisation (e.g. operations efficiency, service quality, transport policy, etc.). Participants will also create an action plan to design and develop a reporting system and to implement this in order to improve decision-making and their business.
Methodology
- Participate to interactive plenary sessions with introduction by course leaders, presentation by the trainer and open discussion with participants
- Challenge your thinking on the way to produce, use and organise your data
- Apply through workshops, on a concrete case, the principles and processes learned to build a sound business intelligence for your company, city or network
- Share your knowledge and experience with other participants in smaller groups
Target audience
- Transport professionals who want to get more out of their available data whatever the field of specialisation: from operations management, to public transport planning, policy definition and strategic decision-making.The general principles and theoretical framework are eyes-openers for all while the workshops will allow participants to apply the principles in their own fields of expertise
- Professionals interested in obtaining a wider and international perspective on the collection and use of data in public transport and eager to learn more about international comparisons and the possibility to benchmark mobility in cities, in particular through the UITP Mobility in Cities Database.
- The course is adapted to experienced professionals but also to newcomers in the sector and welcomes participants from local transport authorities, public transport operators and the supply industry
- A good level of English is a compulsory requirement to attend the training