SENSE's strategic objective is to accelerate the path towards the Physical Internet (PI), so advanced pilot implementations of the PI concept are well functioning and extended in industry practice by 2030 (hence contributing to at least 30% reduction in congestion, emissions and energy consumption).

SENSE aims to increase the level of understanding of the PI concept and the opportunities that it brings to transport and logistics. By building stronger and wider support of PI in industry, public bodies and research, consensus may be reached which could enable coordinated strategic public and private investments in research and innovation that embrace PI, leading to a new much more efficient and sustainable paradigm.

SENSE will:

1. Enhance and stabilize a solid framework for industry, research and public bodies to share advances, barriers, opportunities and best practices regarding PI implementation
2. Build awareness and raise wide consensus on the Detailed Roadmap towards the PI developed in the frame of the project
3. Create The Reference Knowledge Platform so the PI Community has access to recent developments including: PI implementation cases assessment; industry programs and activities; related start-ups; research and innovation projects; public initiatives and programs
4. Assist and support Industry, European Commission, Member States and Regional Governments in the process of defining high impact research policies to fast track to PI.

Results from a simulation experiment with top retailers Carrefour and Casino in France (and their 100 top suppliers) moving from actual practice to a “Physical Internet Model” showed a potential economic benefit of 32%, a 60% reduction of greenhouse gas emissions and a potential of 50% volume shifted from road to rail.