One of the greatest challenges faced within different means of transport, especially road (with it being the most widely used), is the level of safety. Every day, millions of EU citizens use the roads. Statistics are more than eloquent – in 2014, 25,700 people did not make it home and more than 200,000 people came home with life-changing, serious injuries. For the period 2003–2013, the total number of road casualties equalled 422,569 (the population of a mid-sized city), and in addition to the fatalities, the number of people injured in this period was 18 million. Furthermore, the social cost of road accidents is officially estimated to cost EUR 130 billion per year.
One of the main problems associated with road safety is driving under the influence of alcohol; approximately 25% of all road fatalities in Europe are alcohol-related. As the Blood Alcohol Concentration (BAC) in a driver increases, the crash rate also rises.
Biodit Global Technology strives to provide an adequate solution of the problem related to drink-driving through the development and commercialization of an innovative non-invasive alcohol ignition interlock device. It has the highest level of accuracy and compatibility with existing ignition systems as well as an additional layer of security which prevents manipulation of tests.
During Phase 1 we aim to examine the economic viability of the project and gain further detailed knowledge regarding the target market, including better understanding of the market segments, end-users needs and preferences as well as identify potential risks and bottlenecks for the further commercialization of the PREVENT device. The Phase 1 project will conclude with the development of an elaborate business plan outlining the strategy for product development and commercialization.