E-bizz Øresund - Barriers and Motivators of Online Grocery Shopping in Denmark
Overview
Background & policy context:
The use of the Internet for purchasing goods has opened up a set of new transport concepts. The changes could be compared with the changes that took place when self-service supermarkets appeared some 40-50 years ago. This requires the development of new distribution schemes for the increased share of business-to-consumer (B2C) transport.
Objectives:
The objectives of the E-Bizz project are to develop new distribution methods which can be used when goods are ordered on the Internet by private customers. The methods must also be able to handle return of goods from the consumer to the producer.
The project covers the business-to-consumer (B2C) transport, but not business-to-business (B2B). Furthermore, the project hopes to assist in the development of the Øresund region, which is becoming more integrated after the opening of the fixed link between Denmark and Sweden in 2000.
Methodology:
The basis of the project is a number of transport runs from actual companies, which attempt to adapt to new possibilities regarding e-trade. The new possibilities require a totally new way of planning distribution. The project co-operates with a similar project in USA, led by Michigan State University.
The companies involved in the project represent producers, wholesale traders and transport companies as well as producers of packaging materials. Each participant initiates his own projects in order to provide suitable transport solutions. A special focus is on food and other goods that require low temperatures or other special conditions during transport.
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