SAM MOBILE TOGETHER LIFE98 ENV/B/000253 - City of Hasselt. Mobile Together Differently. Sustainable change immobility behavior thanks to incentive actions organised by the population, trade and industry and the city council.
Overview
Background & policy context:
The city of Hasselt is the trading and service centre of a region with 800.000 inhabitants. An increasing amount of traffic is causing environmental problems: traffic hazards, air pollution and noise nuisance. Hasselt intends to convince its population and visitors, by means of targeted marketing campaigns and an ongoing dialogue, that to travel in an eco-friendly way is better and more convenient than by car.
Objectives:
In the city of Hasselt, it is estimated that at least 27 million kilometres were driven by cars in 1996. The objective of the project was to reduce the number of kilometres driven by changing the mobility behaviour of the population and visitors in a sustainable way. Campaigns to reach this goal would be launched and conducted in association with the population, trade and industry, government agencies, schools, etc. The project would consist in internalising a change in the mobility behaviour through informing, instructing and involving all the local actors. The project intended to reduce the number of kilometres by 10% (2,7 Mio Km). Consequently, the pollution due to traffic emissions would be reduced. In the past, the city of Hasselt has developed several initiatives around the theme of mobility: development of adequate infrastructure, introduction and improvement of the free bus network and the promotion of alternative facilities for mobility.
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