Modern goods traffic allows for a variety of potential alternatives in transportation of goods by road and rail, by water and by air. Innovative solutions for intermodal supply chains often fail because of their lack of transparency and prevailing complexity. Parties involved seriously consider alternatives in transportation due to company routines and poor communication of the specific advantages of alternative transportation modes. In practice, performance indicators are defined from the point of view of specific means of transportation, resulting in a vast number of taxonomies for all entities involved. The transportation sector suffers from the diversity of conventions which leads to virtually no comparability of the performance of different means of transportation. The unequal proportion of transportation modes in overall transportation, constant growth of traffic volume and lacking transparency tackle politics and logistics and represent future challenges.