Comparative analysis of innovation strategies for new technics and services
Overview
Background & policy context:
Technological innovations are the new hopes of industrial societies to ensure a socially and environmentally responsible development in the future. They are also an important tool to ensure a sustainable development, which is ascribed a guiding function in scientific and political discussions. Especially in the transport
area impactful contributions are expected from innovative concepts of this
guiding principle. Such a development cannot occur automatically but only, as
the experiences of successful pilot projects show, can be the result of
intensive controlling efforts of the application of new technologies and the
services based on them. Foremost, the application of information and
communications technologies leads to higher efficiencies in transport and
enlarges the controlling possibilities of the traffic and mobility management
significantly. These new technologies allow the introduction of new services,
the so-called telematics services, which are expected to represent a
significant market potential. Also classical controlling tools like pricing
measures can be applied more flexibly, user-friendly and efficiently as before
via information and communications technologies.
Experiences of other countries with different economic and social frameworks
and cultural preconditions represent an important empirical foundation for the
introduction of new technologies and services in the mobility industry.
Objectives:
The goal of the project was the identification of conditions for successful innovation strategies for metropolitan traffic based on cases from abroad. Only those cases were considered that can foster a “sustainable development” of traffic. Core of the project was the analysis whether the success factors identified in the examination of the foreign cases are transferable against the background of the German environment to Germany. The results are supposed to contribute to the improvement of decision criteria for research, traffic and environmental
policies and illustrate state of the art development opportunities for
associations and innovative industrial organizations.
Methodology:
The thesis that not only primary conditions like the present scientific and technological level of development of a country but also so-called secondary conditions like the superordinate societal and public environment are essential represented the starting point of this project.
Firstly, to be able to identify success factors suitable cases were monitored and selected. These include supranational EU-projects, projects of certain European countries, the USA and Japan.
The next step was to analyze the identified cases thoroughly. For this purpose expert interviews were conducted with relevant persons of the respective countries.
The last step was about examining the potential transferability of success factors or success models against the background of the German environment to Germany. Therefore, expert interviews were conducted with German experts.
ITAS generally focused on new technologies and services based on state of the art information and communications technologies for the realization of information and transport organizational measures.
The focus of the DIW Berlin was especially price political measures with a geographical focus towards Great Britain, the Netherlands, Norway and Sweden.
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