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Disrupting the Car-Sharing Market in Smart Cities through a Unified Cross-Border Platform


Disrupting the Car-Sharing Market in Smart Cities through a Unified Cross-Border Platform

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Car-sharing and Rent-a-Car are expanding in Europe and beyond, and we want to connect existing operators in an international federation of car-sharing – creating MobiCS, a “roaming” service for car sharing – that allows for citizens to use a single user account in a cross border way, without the trouble of registering every time they travel to a new city.

By integrating different car-sharing and Rent-a-car operators, we create a single account, but we also are able to provide new functionalities (supported by our own hardware and software), such as keyless access and geo-location of nearby vehicles, in order to facilitate even more the end-users mobility.

The current total available market size for car-sharing is valued at 1,8bn$, with around 120,000 cars in operation worldwide. Our immediate addressable market is half of that – 60,000 cars in over 35 countries worldwide, mainly in Europe.

The total market is expected to grow to over 8bn$ and 550,000 cars worldwide by 2020. Currently, free floating car-sharing is growing around 100%/year and round-trip (the largest installed base) at around 25%/year.

Our clients are the car-sharing and Rent-a-car operators, which will pay us a small fee for taping into a much larger, trans-national client base. We have developed a limited small scale pilot in Lisbon (TRL 6) with 9 potential clients that have demonstrated willingness to buy.

At MOBIAG we are a start-up launched in 2013 and last year we had 200.000€ of turnover. We focus on developing the car-sharing market, and MobiCS is our strategic solution, that has previously received funding from the Portuguese Government in a competitive call for projects, and now we aim at developing all its potential by expand it to Europe and beyond. MobiCS is the multi-brand, sharing economy platform to deploy user-friendly mobility-as-a-service in smart cites.

Institution Type:
Institution Name: 
European Commission
Type of funding:
Lead Organisation: 

Mobiag Lda

EU Contribution: 
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