eComTraf - Effects of e-commerce on the overall transport system
Overview
Background & policy context:
In recent years the Internet has evolved to an important sales channel for retailers. By 2020, up to 60% of the Austrian population is going to buy online at least once a year. In numerous studies this booming e-commerce is seen as a key driver of annual transport capacity of courier service providers.
The increase of internet shopping goes along with changes regarding the performance of private shopping trips. These developments in turn have an impact on the overall transport system. Yet, the existing research papers which examined the interdependencies between personal mobility and e-commerce could not yet provide satisfactory results.
Objectives:
The aim of the study ecomTraf is to represent interactions between:
- personal mobility and
- e-commerce and its influence on the overall transport system in the form of an impact model
By using this impact model it is possible to show basic cause-and-effect relationships.
Methodology:
The analysis encompasses the involvement of the following three actors:
- customers – via online survey
- online retailers
- CEP service provider by the advisory board and expert interviews
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