A quantum revolution is unfolding, and European scientists are on the lead. Now, it is time to take decisive action and transform our scientific potential into a competitive advantage. Achieving this goal will be critical to ensuring Europe’s technological sovereignty in the coming decades. EQUALITY brings together scientists, innovators, and prominent industrial players with the mission of developing cutting-edge quantum algorithms to solve strategic industrial problems. The consortium will develop a set of algorithmic primitives which could be used as modules for various industry-specific workflows. These primitives include differential equation solvers, material simulation algorithms, quantum optimisers, etc. To focus our efforts, we target eight paradigmatic industrial problems. These problems are likely to yield to early quantum advantage and pertain to the aerospace and energy storage industries. They include airfoil aerodynamics, battery and fuel cell design, space mission optimisation, etc. Our goal is to develop quantum algorithms for real industrial problems using real quantum hardware. This requires grappling with the limitations of present-day quantum hardware. Thus, we will devote a large portion of our efforts to developing strategies for optimal hardware exploitation. These low-level implementations will account for the effects of noise and topology and will optimise algorithms to run on limited hardware. EQUALITY will build synergies with Quantum Flagship projects and Europe’s thriving ecosystem of quantum start-ups. Use cases will be tested on quantum hardware from three of Europe’s leading vendors and two HPC centres. The applications targeted have the potential of creating billions of euros for end-users and technology providers over the coming decades. With EQUALITY, we aim at playing a role in unlocking this value and placing Europe at the centre of this development. The project gathers 9 partners and has a budget of €6M over 3 years.