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TRIMIS

Enhanced sustainable mobility with marketing techniques

e-smartec

Enhanced sustainable mobility with marketing techniques

Background & policy context: 

 “e-smartec” project is designed to strengthen the urban dimension of regional and local mobility policymaking, contributing to the implementation of the EU Transport White Paper, Urban Agenda and EU 2020 with a view to transit to a low carbon economy. Many European urban areas face a series of environmental challenges linked to mobility – congestion linked to air pollution.

Based on the experience, sustainable urban mobility planning cannot be achieved without the commitment of key stakeholders and travellers and given this need, e-smartec proposes accompanying each step of mobility planning with the deployment of targeted marketing techniques for linking bottom-up and top-down decision making.

Users’ engagement in mobility planning is often a big challenge for authorities since it requires deep knowledge of marketing and sociological aspects – overcoming this threat (of developing plans that are not acceptable by the public, thus ineffective) is the central axis of the experience exchange among authorities and experts in e-smartec project.

Objectives: 

e-smartec aims in developing action plans to start and implement effective (acceptable from both stakeholders and travellers/citizens-tourists) mobility interventions. This is the basis for a competitive, resource efficient and low carbon oriented European transport system.
 
The 9 e-smartec partners, from 7 EU countries representing the 6 e-smartec test-bed areas, join their forces in an ultimate goal to provide tailored guidelines on citizens’ and stakeholders engagement marketing techniques; innovative for decision-making traditional procedures although widely and effectively used in the business sector - Crowdsourcing, social media, personalized communication for awareness raising&behavior influence, “Word of Mouth communication”, “Wheel of Persuasion”&“Sustainable Market Segmentation”.
 
Among project’s tangible outcomes are handbooks on engagement supplementing the different steps of plans and strategies development.

 

Type of funding:
Other Countries: 
Belgium, United Kingdom, Greece, Italy, Netherlands, Germany
Funding Source(s): 
European Regional Development Fund (ERDF)
Lead Organisation: 

Centre For Research And Technology-Hellas

Address: 
6th km. CHARILAOU-THERMI ROAD
361 THERMI-THESSALONIKI
Greece
Partner Organisations: 

Polis - Promotion Of Operational Links With Integrated Services, Association Internationale

Address: 
rue du Trône 98
1050 BRUXELLES
Belgium

Region Of Central Macedonia

Address: 
VASILISSIS OLGAS 198
54110 THESSALONIKI
Greece

Coventry University

Address: 
Priory Street
Coventry
CV1 5FB
United Kingdom

Link Campus University

Address: 
Via Nomentana 335
162 Rome
Italy

Roma Servizi Per La Mobilita Srl

Address: 
Via Di Vigna Murata 60
143 Roma
Italy

Municipality of Venlo

Address: 
Municipality of Venlo
5900-5951 Limburg
Netherlands

Hessen Trade & Invest GmbH

Address: 
Konradinerallee 9
65189 Wiesbaden
Germany

Fit Consulting Srl

Address: 
Via Acciaresi Primo 8
157 Roma
Italy
Technologies: 
Development phase: