ESAFETY CHALLENGE - eSafety Challenge and Awareness Raising
Overview
Background & policy context:
eSafety technologies assist the driver in case of an emergency situation and by providing vital information and warnings to help avoid the situation occurring in the first place. eSafety systems have been on the market for several years and are increasingly expected to provide a major contribution to the reduction of casualties on our roads. eSafety equipment in new vehicles varies across car models, car brands and even from country to country. This is why it is important for consumers to be informed about these life saving technologies and to ask for eSafety when buying a new car.
The eSafety Challenge is an annual event that promotes and highlights the life-saving potential of advanced vehicle safety technologies. An important obstacle for deployment of eSafety systems is the lack of awareness among both policy makers and end users, which is affecting policy support, user expectations and readiness for change.
Objectives:
eSafety Challenge aims to promote the deployment and use of Intelligent Vehicle Systems to enhance road safety in Europe. This is achieved through eSafety awareness campaigning directed towards end users and policy makers.
The project's specific objectives are to:
- Promote the deployment and use of Intelligent Vehicle Systems
- Support the implementation process for priority systems Promote public outreach activities
- Report on and support international eSafety activities
- Organise eSafety awareness raising events
The project set out to support the aim of the Intelligent Car Initiative to accelerate the deployment of eSafety systems as well as the activities of the eSafety Forum.
Methodology:
eSafety Challenge set out to achieve its goals through a three pillar structure:
- Organisation of yearly eSafety Challenge events National eSafety demonstration events
- Awareness campaigns targeting end users and policy makers.
- eSafety Challenge will strengthen the activities of the eSafety deployment initiatives through a close cooperation with the eSafety Forum stakeholders.
As the road transport needs developed at a fast pace, during the two years of the project, the stakeholders of the eSafety Forum were consulted regarding the possibility of including other focus areas in the three pillars of eSafety Challenge. Such additional areas could include on-board eco-driving systems as well as other ICT related systems targeted at clean and efficient mobility. These deployment steps will be carefully planned with the experts of the eSafety Forum to ensure a correct response to the realities of road transport needs.
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