This project evaluated four of Road Safety Scotland’s educational resources (excluding Ziggy Early Years Resource as this was evaluated in early 2016) to understand how the resources have been promoted and received in primary and secondary schools and how this might be improved.
The research shows that, although the resources themselves attract reasonably positive feedback for their content and design, none are currently being used to their full potential. This is especially true for the secondary school resources. A lack of clarity was observed around who should have responsibility for raising awareness and encouraging use at present, and in the future. A lack of consistency was also noted in the level and nature of promotion activity that is being achieved across the country. Several ideas were posited for improving the marketing and promotion of the resources in the future.