B-Track-B (“Bike-the-Track-Track-the-Bike”) combines understanding about social marketing, behavior change and smart technologies to get more people cycling, reaching out to groups that are not reached by conventional cycling promotion. This fun concept sets up ‘check-points’ across cities to track, reward and encourage more trips by bicycle - See more at: http://www.ecf.com/projects/B-Track-B/#sthash.uWvzj1nO.dpuf
The general aim of Bike the Track/Track the Bike (B-TRACK-B) is to reduce the focus on the family car as the primary mode for travel to urban activities.
The project also aims to increase energy efficiency in leisure transport, in particular trips made by families with children to leisure destinations within or near their city.
The B-Track-B concept combines cycling, game elements and new but available social media. It includes RIFD and GPS tracking technology to boost present bicycle use to, from and during leisure activities. In addition to the tracking B-Track-B technology, large campaigns, and smaller leisure cycle side-events will influence the leisure mobility behaviour of the whole family, and all the families in the city.
For the registration, monitoring, promotion of cycling and communication the B-Track-B concept makes use of dedicated software, database, with several possible registration methods. The technical part of the project is built around three levels of available technology, GPS tracking, RFID and manual registration. Next to the B-track-B App, the website is an important communication and campaign management tool.
Each B-track-B build its local marketing and communication plan around the common B-track-B concept, yet is fully free to select its own campaign name, leisure generators, intermediaries, supporting events, and technologies used. An evaluation methodology, risk and quality mapping help to manage the campaign locally and observe obtained behavioural change in favour of leisure cycling.