Foot Analytics is a pioneer in the field of offline commercial analytics based on passenger’s smartphone identification, tracking (WiFi tracking technology) and connection, through a powerful algorithm of intelligence behaviour analysis.
It is a big data technology (based on the capture and processing of millions of data, in real time) oriented to the real world comparable in terms of capabilities to what the homologous technologies of the online world do (count visits, length of a visit, etc..). Taking advantage of the growing Smart Transport market, we decided to apply our technology to the Transport segment and launch a “plug & play” solution, that offers a reliable and continuous passengers behaviour analysis on any public means of transport.
Foot Transport aims to collect and provide quantitative and qualitative data regarding passenger’s mobility to optimize the transport system, offering a 360º solution not available yet in the market. Thanks to our solution, transport operators and smart cities will be able to analyse passengers' profiles and understand how they use public transport to improve the Urban Mobility Planning, optimize the fleet usage, and reduce operational costs while offering a higher quality service for citizens. The global Smart Transportation market is to reach 235.13€ Bn by 2022with UK, France and Denmark are leading the growth in Europe. We will enter the market through Spain, UK and France, expecting a ROI of 1,89 by the 5th year of commercialization.