MOBILE LIFE97 ENV/A/000394 - Innovative mobility concept for a medium sized European city to improve the quality of living and of the environment.
Overview
Background & policy context:
Privately owned motorised traffic is a major source of pollution. The goal of the project MOBILE was to change the current trend of increased automotive mobility or rather to decelerate this particular trend. An effective combination of organisational and awareness raising measures aimed at facilitating the evolution of self-enhancing mechanisms, which would signal and support adequate and environmentally conscious mobility behaviour. Six modules were developed which were aimed at producing a synergistic effect over a three year period - Modules 3 and 4 would have a significant impact on sustainability. The modules:
- Shopping by bicycle and functional work of art,
- Space for cyclists,
- Children mobility in Linz,
- Bicycle training,
- Environmentally sound mobility through CarSharing,
- Environmentally sound around by information
Objectives:
The goal of MOBILE was to change the current trend of increased automotive mobility, thereby counteracting the environmental burden being caused by this trend. An effective combination of organisational and consciousness raising/motivating measure would allow for self enhancing mechanism to evolve, which would bring about an improvement in quality of life and the environment in various areas. It was the objective to include as many people as possible in all campaigns and trials. Another priority objective of the project was to promote cycle traffic.
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