Current logistics strategies have led to an increase in B2B delivery frequencies in many sectors. Needs have been created which do not exist at all in many cases and which increase freight transport performance without improving the quality of supply (significantly).

Using the example of pharmaceutical logistics in Steyr, SmartOrder&Delivery is developing an integrative logistics approach by cooperating with the UML / Upper Austria (MobiLab). The approach combines the areas of 'ordering' and 'transport' and thus reduces the number of last mile deliveries in B2B to the necessary quantity. To achieve this, it is necessary to reconcile the interests of all those involved in the supply chain within a sector. This commitment manifests itself in the form of a voluntary 'code of conduct'. This is supported and made visible by the development of a corresponding brand (certificate).