The project expected to significantly lower the barriers to mobility and encourage the use of public rather than private transport, contributing to a reduction of carbon emissions and a reduction or elimination of paper tickets, thus further enhancing the impact of smart media on environment and on the efficiency of public transport.



It was possible to tailor the media to assist specific groups (e.g. existing concessionary travellers, benefit recipients or part-time workers) thereby supporting the Social Inclusion Agenda. The project was based on delivering an ICT environment that supports nomadic passengers. It was delivered through work packages covering trust modelling, privacy modelling, common applications and interoperable media, model of IFM organisations and supporting back office ICT system interfaces. It was managed to ensure effective and efficient consensus and dissemination of best practice among all stakeholders.



The project was designed to provide world leadership in its segment and to deliver results which can be transferred to areas outside of the transportation sector world-wide. It allowed manufacturers and suppliers to offer the end-to-end, lossless nature of IFM the platform and transactions in other fields, thereby reducing time to market and lowering the cost of implementing other comparable schemes.