A representative and market-oriented study was conducted to identify diffusion possibilities for electric mobility in Baden-Wuerttemberg taking potential user groups into account. Existing mobility characteristics of current transport users were analysed across different mobility modes in order to identify promising first user groups whose utilisation patterns are potentially a good match for electric vehicles. In parallel, possible ways to enter the market were developed specifically for the identified groups. The integrated and market-oriented approach means the results can be utilised in concrete political and economic terms and thus contributes directly to the objective of supporting opportunities and ways to help the spread of electric mobility in Baden-Wuerttemberg.