Market- and User-Monitoring for Electric Mobility (MANUEL) (ASTRA2010/022)
Overview
Background & policy context:
The "Market- and User-Monitoring Electric Mobility" is a crucial part of the "Swiss Forum for Electric Mobility", which was established in 2009. As a national competence centre and open platform for all Swiss E-Mobility stakeholders, the Forum, amongst others, seeks to determine user-profiles and to refine ongoing research with regards to electric mobility.
Objectives:
The overarching goal of the project is to provide the scientific foundation for the activities undertaken by the Forum. More specifically, the project will conduct market-analysis and generate user-profiles, in order to determine the decisive demand-structures within the electric mobility market. The results will be used, applied and communicated by the forum, in order to present supply-perspectives and business-models to manufacturers, service-providers and political decision-makers. More importantly, transport-users will receive individualized recommendations and practical advice enabling easy access to electric mobility services and products. An additional crucial aspect of this research project is a target-group oriented scrutiny of ongoing and future research in the field of electric mobility.
Methodology:
The research project uses basically four approaches through which the research subject to be processed:
1. Internet: Using the eMotionKit findings from the information provided by the user are obtained. This is about mobility needs, the personal conditions, the limit of the concessions and the expectations of products and services. About the well-connected with the motorists partners (especially TCS) ensures that the platform is to be sufficiently familiar and a significant number of users will be using the tool. The Internet platform is also for passive transmission of content in terms of a knowledge database.
2. Research reports: Existing and created under the project or research project research reports are collected, analysed separately and in the context of other results. Where gaps are identified, the project will work to close it.
3. Networking with all stakeholders: The good networking among stakeholders of the project and the research project ensures the flow of information. Results are discussed with practitioners and analysed for their practicality. A regular exchange between research and application guarantees a high utility of results.
4. Annual Forum: As part of the annual big event the results and progress are also with the public and in particular discussed critics. Findings from this event should - if possible - incorporated into the research project or are used to define complementary research projects.
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