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TRIMIS

Measures for behaving safely in traffic

MeBeSafe

Measures for behaving safely in traffic

Link to CORDIS:
Objectives: 

Navigating traffic is mostly habitual. Our behaviour neither requires a lot of elaborate conscious decision-making, nor is it purely automatic and reflexive. However, most current measures intended to get traffic users to behave safer appeal to our deliberate self (awareness campaigns, speed signs), act autonomously on our behalf (autonomous braking, traffic lights), or seek to “assist” us by presenting feedback/information (Forward Collision Warning, roadside speed displays). However, the latter category of measures is often not effective as users either switch them off or do not act on the information provided.

MeBeSafe is looking to directly change our habitual traffic behaviour using “nudging”. This concept from behavioural economics relates to subconsciously stimulating us to make a desired choice, without forcing us if we want to go a different way. Nudging measures are less invasive, give the user choice (but predispose him to make a desired choice) and can be provided earlier in the chain of events leading to a critical situation.

We plan to implement nudging feedback both for in-vehicle Advanced Driver Assistance Systems (ADAS, existing or close-to-market), and through roadside infrastructure (e.g. measures directed at cyclists). Currently no roadside equivalent of ADAS exists, and we will prototype and demonstrate one version.

We will prospectively analyse the effectiveness of suggested nudging measures first by modelling, followed by controlled experiments. We will furthermore conduct a field trial to evaluate the long-term learning effect for one proposed nudging measure.

Our consortium includes automotive OEMs and suppliers, road infrastructure and fleet owners, SME’s involved in traffic data analysis, and leading organisations in traffic safety research and modelling.

Institution Type:
Institution Name: 
European Commission
Type of funding:
Lead Organisation: 

Rheinisch-Westfaelische Technische Hochschule Aachen

Address: 
Templergraben
52062 Aachen
Germany
EU Contribution: 
€1,417,031
Partner Organisations: 

Shell Global Solutions International Bv

Address: 
Carel Van Bylandtlaan 23
2596 HP The Hague
Netherlands
EU Contribution: 
€862,959

Volvo Personvagnar Ab

Address: 
Avd 50090 Hb3S
405 31 Goteborg
Sweden
EU Contribution: 
€838,556

Nederlands Organisation For Applied Scientific Research

Address: 
Schoemakerstraat 97
6060 DELFT
Netherlands
EU Contribution: 
€506,459

Stichting Wetenschappelijk Onderzoek Verkeersveiligheid

Address: 
Bezuidenhoutseweg 62
2594 AW Den Haag
Netherlands
EU Contribution: 
€324,609

Verkehrsunfallforschung An Der Tu Dresden Gmbh

Address: 
SEMPERSTRASSE 2A
01069 DRESDEN
Germany
EU Contribution: 
€96,740

Universita Degli Studi Di Firenze

Address: 
Piazza San Marco 4
50121 Florence
Italy
EU Contribution: 
€54,926

Kompetenzzentrum - Das Virtuelle Fahrzeug Forschungsgesellschaft M.b.h.

Address: 
Inffeldgasse 21a / 1. Stock
8010 GRAZ
Austria
EU Contribution: 
€276,750

Offis E.v.

Address: 
ESCHERWEG 2
26121 OLDENBURG
Germany
EU Contribution: 
€190,981

Heijmans Infra Bv

Address: 
GRAAFSEBAAN 67
5248 JT ROSMALEN
Netherlands
EU Contribution: 
€0

Heijmans Infra Bv

Address: 
GRAAFSEBAAN 67
5248 JT ROSMALEN
Netherlands
EU Contribution: 
€452,090

Fiat Auto S.p.a.

Address: 
Corso G. Agnelli 200
10100 TORINO
Italy
EU Contribution: 
€299,050

Cygnify Bv

Address: 
NARCISTRAAT 54
2252 XG DEN HAAG
Netherlands
EU Contribution: 
€333,896

Cranfield Aerospace Limited

Address: 
Cranfield University Campus Hangar 2
Cranfield
MK43 0AL
United Kingdom
EU Contribution: 
€229,470

Bayerische Motoren Werke Aktiengesellschaft

Address: 
Hanauer Strasse
80992 Muenchen
Germany
EU Contribution: 
€330,025

Chalmers Tekniska Hoegskola Ab

Address: 
-
41296 GOTHENBURG
Sweden
EU Contribution: 
€923,437
Technologies: 
Development phase: