The MUGGES project proposes the usage of LBS GNSS technology as a driver of the Mobile User-Generated social service paradigm, which represents a very clear current trend of business innovation. The mobile terminal will evolve to become also a server. When put into exploitation directly by using the mobile device, a mobile user will provide constantly updated information, relevant to other users instantaneous interests and current context, in particular with location tagging.
The project will develop the basic components and market-ready MUGGES applications to permit the provision, remote discovery and access of information from a mobile device to a mobile device, by means of the “location” attribute of context as key service and content characterization. A full evaluation of the components and business models brought forward by MUGGES, i.e. social mobile location-aware user-generated services, will be carried out through a trial. This trial will remain open after the project ends, providing a long-term behavioural assessment on the adoption of the GNSS-based technology for the proposed mobile exploitation scenarios, where location clearly adds value. The subsequent analysis of the data will provide valuable information for the widespread deployment of this innovative type of mobile GNSS-based solutions in Europe in further steps.
The project addresses the obstacle identified in the topic GALILEO-2007-1.1-0.2, by exploiting the full potential of GNSS for the deployment of a new (on the move) type of innovative, mass market user-generated services. MUGGES will definitely contribute to the GALILEO objectives by demonstrating that there is a great mass market potential for LBS in Europe and that the technology is mature enough to deliver real benefits to users.