The MobiLab OÖ (Mobility Laboratory Upper Austria) focusses on the movement of persons and goods, particularly those traffic stream that are induced by economic activities. Due to the variety of actors involved and the complexity of the interaction of variables, an innovation approach is needed that can include all dimensions, that can in particular create a connection between enterprises and public space as well as with the public.
The MobiLab OÖ is based on the assumption that innovation is not just new technology but needs to connect technology with social and organizational matters in an intelligent way. The MobLab OÖ is a user-centered, multi-disciplinary innovation lab with strong relation to the real world. By means of a modular, mobile innovation room, both societal and economic processes and dynamics are analyzed and new ideas are tested in an open way. Based on such insights, sustainable mobility solutions can be developed for the urban space, thus initiating societal and structural transformation in the innovation fields `last mile´ and `private-public mobility services´