Company Mobility Management (CMM) has become increasingly important in Switzerland in the last few years. Nevertheless, there are gaps in the knowledge and awareness of the contents of CMM, the promising approach for setting it up, implementing it and assessing it, as well as how effective it is.
In the framework of the research project SVI 200/045 Mobility Management in companies – reasons and effectivity examples of companies from Switzerland and the Principality of Liechtenstein where collected which have introduced successfully Mobility Management measures.
The research work consists of three phases with altogether 7 work procedures:
Phase 1: Contents of the operational Mobility Management (BMM)
Definition of the most important terms, pointing out the measure spectrum, the processing by analysing, the realizing and evaluating of the BMM (A1)
Collection of the existing aids (in all national languages) and specific products of mobility service companies (transporting enterprises, Mobility CarSharing, IG-Velo, etc.), examination and deliveries of recommendations and their applicableness (A2).
Phase 2: Examples and effects of the BMM
- Development of an analysis raster for an example collection, according to the indicator categories of the international standard ISO 14031 (Environmental condition indicator, management performance indicator, Environmental performance indicator). (A3)
- Collection of 30 to 40 case studies from enterprises with an Company based Mobility Management in place from CH and the FL, presented in data sheets. (A4)
- Evaluation of the results of the case studies on the basis of mobility, energetic, social and economic criteria and there success, obstacle and failure factors. (A5)
Phase 3: Spreading of the know-how to the Company based Mobility Management
- Realization of a concept for the company mobility management based on the results obtained in steps A1, A2, A3 and A5. Realization of strategies for the establishment of the company based mobility system into environmental management systems of enterprises. (A6)
- Realization of specific working documents, that could be used as aids (check lists, sample questionnaire, etc.). (A7)
The resulted demand shows that the database satisfies needs on information. Between January 2010 and May 2011 the examples on the website have been visited approximately 25'000 times which corresponds to a monthly average of more or less 1'500 visits.
In the first part of the research report, Company Mobility Management is described based on its most important characteristics (definition and objectives, motivation, range of measures, approach and tools for its introduction and implementation, etc.). Creating inventories of existing products and supporting offers in the form of data sheets has shown that there is a diverse range of transport-related products for CMM in Switzerland, but also that comprehensive consulting services are only now being set up by the public authorities.
The central theme of the second part of the research paper consists of the collection, preparation and analysis of a total of 32 examples of companies from Switzerland and the Principality of Liechtenstein which have introduced CMM. The majority of the examined companies have taken measures in the area of commuter and business traffic
The third part rounds off the research paper with a conclusion on the findings made and a list of recommendations for the different players involved (companies, public authorities, consultants, mobility providers and research and standardisation bodies) on how to achieve a better spread and establishment of CMM in Switzerland.