National goals of reducing the use of cars for journeys to work and in the course of work is the basis for this effort of describing how the concept of mobility management can be accepted among Norwegian employers and employees.
The project's objectives were to contribute to a better understanding and increased use of 'soft' measures which can lead to reduced car use in urban areas. The concept of mobility management as it has been used in several European countries, is explained, presented to and understood by authorities, employers and individuals. The overall purpose was to describe the possibilities and some examples of measures, challenges and results.
The project was not a study but a dissemination action, involving the production of a series of leaflets for the public (employers and employees).
The project has been summarised in a general report which describes possible actions which might be taken in the major Norwegian cities. Based on this work, seminars and meetings were arranged with organisations and trials in defined geographic areas in co-operation with selected firms in order to demonstrate the process and its results.
The use of the concept called mobility management is still in an initial stage among Norwegian authorities and employers. The project has created a basis for further work primarily aimed at national authorities in order to further create the necessary legal framework. It is especially important to provide the legal basis for local authorities to require "company transport plans", including for existing activities (firms).