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TRIMIS

Mobility Urban Values

MUV

Mobility Urban Values

Link to CORDIS:
Objectives: 

"MUV (Mobility Urban Values) levers behaviour change in local communities in an entirely novel approach to reducing urban traffic. Rather than focus on infrastructure, it raises citizen awareness on the quality of the urban environment to promote a shift towards more sustainable and healthy mobility choices. MUV solutions are co-created and validated with learning communities in six diverse urban neighbourhoods – Buitenveldert in Amsterdam (NL), Sant Andreu in Barcelona (ES), Muide/Meulested in the harbour of Ghent (BE), the historic district of Fundao (PT), Jätkäsaari in Helsinki (FI) and the "Centro Storico" of Palermo (IT) – and extended to additional communities through open calls to join the network and adopt the MUV approach.

MUV's technological ecosystem integrates three components:

  1. a mobile and wearable app
  2. a distributed network of environmental monitoring stations (co-designed with local maker communities)
  3. a scalable cloud platform to collect, aggregate and analyse data.

The massive amount of data collected throughout MUV communities feeds local planning and policy-making processes to develop frugal and effective urban mobility solutions. Creativity and artistic design maximizes local impact and the diffusion of project results beyond the communities directly involved.

MUV’s ground-breaking approach thus achieves sustainable mobility through a blend of methods:

  • co-creation
  • awareness raising
  • gamification
  • reward systems
  • new forms of communication
  • artistic design
  • ICT and data science
  • additive manufacturing
  • open governance.

Rather than embark in investments with long and uncertain paybacks, MUV empowers communities to better translate citizen needs into new solutions, engaging end-users throughout the process to prevent the risk of low take-up. Real impact is measured with an evidence-based approach to maximize economic viability and Social Return On Investment (SROI) and drive replicability and the scaling up and out of MUV solutions."

Institution Type:
Institution Name: 
European Commission
Type of funding:
Lead Organisation: 

Palermo Urban Solutions Hub

Address: 
PIAZZA SANT'ANNA 3
90133 PALERMO
Italy
EU Contribution: 
€665,450
Partner Organisations: 

Luca School Of Arts

Address: 
PALEIZENSTRAAT 70
1030 BRUSSEL
Belgium
EU Contribution: 
€307,250

Forum Virium Helsinki Oy

Address: 
UNIONINKATU 24
00130 HELSINKI
Finland
EU Contribution: 
€361,875

Institut Municipal D'informatica De Barcelona

Address: 
Avenida Diagonal 220/2
8018 Barcelona
Spain
EU Contribution: 
€98,725

Luxembourg Institute Of Science And Technology

Address: 
5 Avenue Des Hauts Fourneaux
4362 Esch Sur Alzette
Luxembourg
EU Contribution: 
€230,150

Bag! Consulting, Lda

Address: 
AV GENERAL HUMBERTO DELGADO 80, 3B
6000 081 CASTELO BRANCO
Portugal
EU Contribution: 
€300,100

Gemeente Amsterdam

Address: 
Amstel
1011 PN Amsterdam
Netherlands
EU Contribution: 
€87,575

Stad Gent

Address: 
Botermarkt 1
9000 Gent
Belgium
EU Contribution: 
€118,350

Istituto Superiore Mario Boella Sulle Tecnologie Dell' Informazioni E Delle Telecomunicazioni

Address: 
Via P. C. Boggio 61
10138 Torino
Italy
EU Contribution: 
€596,538

Comune Di Palermo

Address: 
PALAZZO DELLE AQUILE PIAZZA PRETORIA
90133 PALERMO
Italy
EU Contribution: 
€48,750

Stichting Waag Society

Address: 
NIEUWMARKT 4
1012 CR AMSTERDAM
Netherlands
EU Contribution: 
€422,000

Fundacio Privada I2Cat, Internet I Innovacio Digital A Catalunya

Address: 
CALLE GRAN CAPITA 2-4, EDIFICI NEXUS I
08034 BARCELONA
Spain
EU Contribution: 
€423,975

Municipio Do Fundao

Address: 
PRACA DO MUNICIPIO
6230 338 FUNDAO
Portugal
EU Contribution: 
€93,688

Aalborg Universitet

Address: 
FREDRIK BAJERS VEJ 5
9220 AALBORG
Denmark
EU Contribution: 
€238,200
Technologies: 
Development phase: