The Mobility-as-a-Service (MaaS) is a recent concept whose main objective is to change the way people travel and pay for mobility services. The provision of transport services is one of the key pillars of strategic importance for regional authorities. Therefore, regional policy instruments can play a valuable role in supporting the introduction of MaaS and simultaneously ensuring these new platforms will contribute to low carbon transport policy-goals, social inclusion and increased levels of accessibility.
The main vision of PriMaaS is to promote the integration of traditional collective transport modes with personal and innovative ones by creating equitable mobility services truly focused on citizens' needs. Regional and national policy instruments should be adapted to promote a fully integrated intermodal approach between all transport services, namely by using data provided and gathered in real time about both travel demand and travel supply. At the same time, multiscale policy instruments should ensure that the more comfortable and affordable travel options for any individual to get from A to B has also minimum carbon levels.
PriMaaS aims at increasing inter-organizational collaboration and building trust among key stakeholders (transport authorities, operators, providers of mobility services and consumers protection organizations). This will be achieved by promoting thematic regional and interregional exchange of experience events.
To meet these objectives, a number of experience-sharing events will be organized (thematic conferences, building capacity workshops, staff exchanges). The conclusions of these events will be disseminated in technical articles, newsletters, stakeholders interviews and policy briefings designed for the targeted audience. It is also important to maintain contact with relevant stakeholders after the discussion forums. More importantly, 6 action plans to improve regional policy instrument will be ready at the end of the first phase. In the second phase, PriMaaS partners will be focused on monitoring implementation of the action plans.
By collaborating with the policy learning platform, PriMaaS will contribute to feed a knowledge hub focused on increasing accessibility levels based on the MaaS concept, therefore contributing for unravelling the full potential of regional transport networks and maximizing their efficiency. At the end of the 1st phase, 4 policy briefings and 6 action plans will be available to support policymakers and prepare regional policy instruments to a new arising paradigm in the transport sector.
The key objective is to create a knowledge hub to support regions in promoting the MaaS concept ensuring that i) new mobility solutions will be focused on citizens' needs, ii) low-carbon mobility solutions shall be attractive options from the citizen’s perspective in terms of comfort and price. PriMaaS PPs are committed to acting at different levels to achieve the overall goal of the project, and have defined 3 complementary objectives to ensure the success of the project implementation:
- To engage regional stakeholders and increase levels of confidence among each other - New sources of data (including the production of mobility services) can be shared in common online repositories to facilitate the exchange of information thus, allowing further tuning of the mobility services towards citizens' requirements.
- To deliver high-quality training and resources to policymakers and regulators
- The new concept of mobility as services brings new opportunities to promote sustainable mobility, but can also entail some risks. More qualified professionals will certainly be better able to adapt policy instruments to new paradigms in transport sector.
- To place technology at the service of local citizens
- The receptivity to new mobility services can be very different from region to region according to the socio-economic and demographic context.