PRORATA - Profitability of Rail Transport and Adaptability of Railways
Overview
Background & policy context:
The challenge facing Europe's railways is to halt and reverse the
long-term trend of declining markets and lost traffic (predominantly to
road), poor performance, under-investment and low productivity. This
challenge was made explicit in the 1996 White Paper on railway
revitalisation, which stressed the critical importance of improved
commercial performance and greater private sector initiative and
involvement in rail operations.
Objectives:
The aim of the project was to propose measures to increase the
competitiveness of railways in long-distance and international traffic. In
particular the project aimed to identify existing and new marketing
strategies for rail and to develop practical action plans for
implementation.
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