SIADE SaaS is a spatial decision support system for bus transportation planning and other transportation systems where user destination is unknown. It delivers the most complete and accurate OD matrix in the transport industry using GIS and AFCs data. Our current SW has already attracted the attention of several Transport Operators in 7 countries. We are making a strategic transition from offering consultancy services to software product commercialization on global scale, using a user driven improvement of SIADE based on an incremental methodology. The evaluation of the transportation network and the potential information provided by SIADE SaaS is multidimensional: social equity, service quality, network structure and environmental impact. It helps transit agencies plan per the actual demand, enabling economic and sustainable operations, while providing the population a service more adapted to its needs. For Terrain Technologies, innovation is a key point for growth. The company devotes an average of at least 50% of its resources to RD activities in an annual basis Our consolidated business plan predicts: up to 78 licenses will be sold in the period 2019-2023, resulting in accumulated revenues of over €7.8 million while also creating 25 new positions.