Project
BIKE2WORK - Smart Choice for Commuters
Funding origin:
European
STRIA Roadmaps:
Smart mobility and services (SMO)
Transport mode:
Road
Transport sectors:
Passenger transport
Project website:
Duration:
Start date: 01/04/2014,
End date: 01/03/2017
Status: Finished
Funding details:
Overview
Objectives:
The main objective of Bike2Work is to achieve a significant energy-efficient modal shift from motorized modes to cycling by introducing behaviour change programs to employers that sustainably change the behaviour of commuters.
Methodology:
Bike2Work combines two fields of action:
- Bike2Work campaigns with the improvement of the bicycle-friendliness of employers. Existing Bike2Work campaigns are highly effective in changing the behaviour of participants because they are based on proven behaviour change methodologies taken from other sectors such as public health and energy saving.
- Similarly, the bicycle-friendliness of an employer has a proven effect on the number of employees cycling to work.
And it has been demonstrated that these two approaches reinforce each other – employer support and campaigns each becoming more successful if implemented in a complementary manner.
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