Project
BAMBINI - Socialisation towards clean and energy efficient transport
Funding origin:
European
STRIA Roadmaps:
Smart mobility and services (SMO)
Transport mode:
Multimodal
Transport sectors:
Passenger transport
Project website:
Duration:
Start date: 01/06/2009,
End date: 01/05/2012
Status: Finished
Funding details:
Overview
Background & policy context:
The EU funded BAMBINI project (June 2009 – May 2012) focused on sustainable and energy-efficient mobility solutions for future generations through teaching children about such alternatives through games and activities.
Objectives:
The main aim of BAMBINI was to target the mobility behaviour of very young children and their parents as well as the attitudes of decision makers and the toy industry to challenge the car culture prevalent in Europe.
Methodology:
To reach its goals BAMBINI utilised different games and activities to teach children about environmentally sustainable and energy efficient transport modes that could affect how they view these transport modes in the future and their health in general.
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