The Urban Mobility Lab "Graz grenzenlos" aims at reducing the daily traffic flow of motorized traffic. It supports technical, social and institutional innovations in the field of mobility to make products and services ready for market. Thus, a broad range of services is provided: Living Lab, mobile lab infrastructure, a tool kit with specific methods, test beds in public space as well as pre-processed data enhance to involve end-users in the process of development and testing. The main benefit of the project is to pool existing potentials as well as to strengthen the region as innovation and business location.