VALUE - Validation of Location-based User Services in China
Overview
Background & policy context:
The VALUE Integrated Platform (VIP) was created for the provision of consumer oriented LBS in China. It is a modular system composed of three main modules:
- the digital map (DM),
- the front-end (FE) and
- the back-end (BE).
These modules may be combined together and marketed as five different solutions.
The VIP consists of all three modules integrated as for the VALUE field trial prototype. This solution provides the full added value of a flexible, reliable, high quality LBS platform. The marketing analysis and exploitation strategy that was elaborated by the VALUE consortium therefore deliberately focus on the VIP as a turnkey solution, rather than on other combinations of its component modules.
Objectives:
The target market for commercialisation of the VIP was the whole of China, while the position of the European technology providers as potential suppliers to that market is considered from a global viewpoint, i.e. including competitors from anywhere in the world. Key competitive advantages for the VIP are: the consortium’s knowledge and experience of European LBS, experience also in China, use of legal, standardised map data bases, coverage of a large variety of LBS services, use of standard technologies in web development, favourable prices for licences and software, flexible, modular, good quality solutions, use of Unicode. The field trials have demonstrated that the VALUE project has successfully localised European technology to meet the needs of the Chinese market.
Methodology:
The VALUE Integrated Platform have thus been offered as a modular solution for setting up, maintaining and operating an open service network, to which various content and service providers could link up, for the provision of reliable consumer oriented LBS based on standardised map data.
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