VELOCITTA - VeloCittà
Overview
Background & policy context:
With over 500 cities in 49 countries worldwide, bikesharing has grown substantially over the last years. It is one of the quickest ways to realise sustainable transport in urban areas. Over the upcoming years these systems will contribute to a better efficiency of the transport and cycling infrastructure.
Objectives:
VeloCitta will bring together 10 European partners whose goal is to increase the number of people that use a (shared) bicycle. VeloCitta brings together 5 existing urban Bike Sharing Systems (BSSs) that currently do not meet up to the ambitions that were set. Possible causes for this is the lack of sufficient active users, the chosen techniques or the used business case. The main purpose here is to identify and solve the responsible market and organisational barriers. Within the VeloCitta project the 5 participating cities (Krakow, London, Szeged, Padua and Burgos) will initiate new marketing campaigns and develop a new approach to the organisational and financial aspect of the Bike Sharing Systems. The main outcome of the project is to launch an online Workspace of Bike Sharing containing documents, best practices, campaign suggestions, contact form and several e-courses.
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