Views on public transport and how personal experiences can contribute to a more positive attitude
Overview
Objectives:
The overall purpose of the project is to use a before and after study to evaluate the effect of a pilot project in which individuals who were not already travelling on public transport got to try it for two weeks.
Another aim is to offer an account of attitudes towards public transport in purely general terms, and the differences between those who travel by car and those who use public transport.
Methodology:
110 residents of urban Motala (living within a radius of 3 km from Motala travel centre) took part in the before study. In the study, the participants were asked whether they were interested in trying public transport, which meant that they would be given a free travel pass worth SEK 500, valid for 14 days. This question was directly solely at those who, at the time of the study, were not using public transport to make their most common trip. Among those who responded to the before questionnaire were 11 people who were willing to take part and who also met the criterion. This was an insufficient number, so recruiting was also carried out via social media.
The final number of people who tried out public transport was 41; these people also completed the after questionnaire.
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