Oradea is a medium-sized city in Western Romania. It has a population of more than 220,000 and covers a total of 38.5 sq-km. Oradea has large industrial districts, as well as significant historical sites, tourist and educational centres. Economic development in the area is influenced by the proximity to the Hungarian border, with both rail and road linkages. The effects of economic and transport development over the last two decades have exacerbated the conflicts between transport and the environment. The extent of motorized transportation had a considerable impact on urban life quality and led to calls for measures to improve the situation, especially in the denser populated areas. Influencing the travel habits of inhabitants towards more environmentally friendly transport modes, especially cycling and walking, is a real challenge because, for most people, cycling is still a leisure mode of transport, a sport or an activity for children. So far, cycling has not been properly promoted. It does not benefit from dedicated lanes, being considered unsafe.