People in Ireland are overwhelmingly reliant on the car for transport. Smarter Travel Areas is a programme that will demonstrate in 3 different towns how it is possible to reduce car travel, encouraging people to walk and cycle, car-share and to avoid unnecessary car trips. In February, 2012 the
Research commissioned in this programme includes Economics and Social Research on transport economics, transport modelling, transport costs and prices, behaviour and attitudes issues and the underpinning social research. The programme has links with other areas such as land-use planning and includes
