Behavioural aspects of PITA (Personal Intelligent Travel Assistant): Modelling the effects of PITA on individual multi-modal travel behaviour
In order to tackle unsustainability-problems in passenger transport, the European authorities seek to redress the imbalance between modes. Public transport could improve its performance in the eyes of travellers and thereby positively influence it's market share compared to that of the private car. From the perspective of passenger transport however, it cannot be said that public transport until now has greatly benefited from the application of personal ICT's. For many travellers, public transport still is no competition for their private car. PITA presents the traveller - asked for and on its own initiative - with all the travel information that is relevant to him at any given moment in time.
The goal of the proposed research programme is to study the short-term and longer-term effects of PITA on aspects of individual travel behaviour such as mode choice, destination, route choice, departure time choice, and en-route switching behaviour, and on the dynamics of comprehensive activity-travel programmes.
PITA is a research programme that is directed by Prof. Dr. H.J.P. Timmermans (Eindhoven University of Technology). Research is conducted by senior staff and three PhD researchers of Delft University of Technology and Eindhoven University of Technology.
About EUR 1.1 million. NWO-Connekt contribution: EUR 360 000.
The three research sub-projects are:
- The effects of PITA services on travel behaviour: a laboratory experiment
- Modelling the effects of PITA services based on revealed behaviour observed in field experiments
- Modelling the dynamics of the adoption of PITA services and its effects on activity-travel patterns