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Behavioural aspects of PITA (Personal Intelligent Travel Assistant): Modelling the effects of PITA on individual multi-modal travel behaviour

Programme Type
Funding programme
National (Netherlands)
Netherlands Flag
STRIA Roadmaps
Infrastructure (INF)


Background & Policy context

In order to tackle unsustainability-problems in passenger transport, the European authorities seek to redress the imbalance between modes. Public transport could improve its performance in the eyes of travellers and thereby positively influence it's market share compared to that of the private car. From the perspective of passenger transport however, it cannot be said that public transport until now has greatly benefited from the application of personal ICT's. For many travellers, public transport still is no competition for their private car. PITA presents the traveller - asked for and on its own initiative - with all the travel information that is relevant to him at any given moment in time.

Strategic Objectives

The goal of the proposed research programme is to study the short-term and longer-term effects of PITA on aspects of individual travel behaviour such as mode choice, destination, route choice, departure time choice, and en-route switching behaviour, and on the dynamics of comprehensive activity-travel programmes.

Programme organisation

PITA is a research programme that is directed by Prof. Dr. H.J.P. Timmermans (Eindhoven University of Technology). Research is conducted by senior staff and three PhD researchers of Delft University of Technology and Eindhoven University of Technology.


Institution Type
Institution Name
Dutch National Science Foundation (NWO), Center for Transport (CONNEKT) and the Research School of Transport, Infrastructure and Logistics (TRAIL)
Type of funding
Public (national/regional/local)
Programme funding arrangements and funding conditions

About EUR 1.1 million. NWO-Connekt contribution: EUR 360 000.

Participating countries
The Netherlands

Projects covered

No projects covered for this programme.


Prof H.J.P. Timmermans
Eindhoven University of Technology
Urban Planning Group
5600 MB

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