The project has been conducted in the town of Bergamo, where recent urban trends have produced a sharp spatial scattering of principal urban functions. The project methodology of action is based on consensus building around some general principles and practical proposals on which a socially and environmental acceptable mobility model, taken as an alternative to the car-based model, can be adopted. The project is a pilot experience that can be exported - making suitable adjustments - to other urban contexts for the following reasons: the project was conceived for medium-sized towns (the mainstay of urban Italy). It may lead to the commencement of experiments in a short space of time at much lower costs than those involved in infrastructural projects. The results of field studies were interpreted to create a system of general principles and practical proposals to promote public and intermodal transport and reduce traffic congestion at certain times of the day.