The mission is to realise a smart and consistent mix of information using smartphones, navigation systems and collective information channels on, above and alongside the road. This will contribute in a positive way to accessibility, safety and the quality of life in and around the infrastructure in the Netherlands and to increase the (international) competitiveness of the Dutch business sector.

These objectives are summarised thus:

1. Contributing to the policy objectives of the Ministry of Infrastructure and the Environment for accessibility, quality of life and safety
2. Improving the services available to travellers
3. Improving the (cost) effectiveness and efficiency of public traffic management
4. Strengthening the competitiveness of the Dutch business sector