SVI 1999/137 - Better understanding individual behaviour in traffic
Overview
Background & policy context:
Sustainable and supply-oriented traffic planning makes modification of individual attitude and behaviour necessary. Therefore, this project focuses on human beings as individuals. How do we learn about human attitudes, motives and motivation in traffic?
The starting point for this interdisciplinary research project was the ascertainment that current explanations of behaviour relating to mobility does not go far enough. Transport and transport use represent more than merely costs and loss of time.
Objectives:
The goal was to construct a better understanding of individual behaviour as it relates to mobility. The application of the project concerns the following areas:
- Reformulation of the behavioural mechanisms of mobility according to standard usage;
- Estimating the efficacy of steps toward the realization of political objectives as they relate to traffic;
- Principles of evaluation relating to the general impact of concepts and concrete projects;
- The elaboration of a behavioral model for individual mobility;
- Making indicators at various levels of the model operable enables practical application in traffic planning possible.
Methodology:
24 Interviews with 6 especially chosen individuals who had previously recorded their mobility patterns as entries in a diary.
Subsequent to the interviews, which were conducted by 6 experts - a sociologist, a transportation planner, a psychologist, two ethnologists and a philosopher - these same experts dealt more extensively with the resultant information in a discussion setting with moderator and condensed it into a broader list of the motives and motivations relating to mobility.
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