Throughout the EU, increased reliance on the car has resulted in high levels of congestion and more pollution, leading to economic, environmental and health problems for our regions and cities. ERDF investment in infrastructure could accelerate this trend if parallel alternative measures are not introduced at the same time.
Mobility Management aims to reduce reliance on the car by encouraging travellers to use other modes. It comprises ‘soft’ measures (e.g. information or coordination of existing user services), which enhance the effectiveness of ‘hard’ measures of traffic planning (e.g. new tram lines, new roads and new bike tracks). But mobility management is new, not very visible, politically risky. It raises questions about administrative competencies: there is no ‘Department of Mobility Management’ anywhere in the EU.
Responsibilities are split between functions and between different levels of administration. Many budgets need to be engaged in order for most mobility management actions to be funded – even though they are low-cost. Regions have a crucial lead-role.
So the overall objective of PIMMS CAPITAL is to stimulate modal shift towards more sustainable forms of transport by increasing the implementation of high quality mobility management techniques and policies in European regions. The additional benefit to the regions will be the development of more efficient and free-flowing transport systems, which will contribute to their economic competitiveness.
The overall objective of PIMMS CAPITAL is to stimulate modal shift towards more sustainable forms of transport by increasing the implementation of high quality mobility management techniques and policies in European regions. It is a capitalisation project, and has the single operational goal to produce a Regional Action Plan for each of the 12 regions represented.
To do this the partners plan:
- 32 transfers of 14 already-identified good mobility management practices [DONE]
- 15 Export Visits, involving 32 import-region-delegations, c220 people, 120 key decision-makers [DONE]
- 12 ‘Action Plan workshops’, one in each of the 12 regions, involving c180 people, 100 key decision-makers in total, plus 2 experts from exporting regions for each good practice exported. [DONE]
- recruitment of extensive Deep Delegations – regional stakeholders in mobility management [DONE]
The project started in Oct-11. During Jan/Jun-11 the partners EXCHANGED EXPERIENCE through an ambitious programme of STUDY VISITS, which was completed in Jul/Dec-11. In total, 18 events were hosted by the export-regions, who received a total of 35 delegations (191 visitors). The main focus of Jul/Dec-11 was in holding 10/12 matching ACTION PLAN WORKSHOPS: in each case the Importing Region organised an event to include relevant regional stakeholders, and invited experts from the ‘export’ regions to discuss (in own-language if appropriate) the possibilities for transferring the good practice. Given that the good practices had been pre-identified at the time of the bid preparation, the Export Visits had provided the visitors with the chance to specify what aspects might be suitable for import; it was these which provided the main focus for workshops. In total 324 people (including visiting experts) attended the Workshops. During Jan/Jun-12 the focus switched to preparing the Regional Action Plans; working with related organisations partners have developed proposals for importing some of the good practices.
While only 1 RAP was formally approved in the period, overall the prospects are excitingly good: 10 regions are proposing to import PIMMS CAPITAL good practices, 6 regions expect to obtain or significantly influence mainstream funds (Cohesion / ERDF / ESF), and 6 expect to access national etc funding. 4 regions reported problems with their Managing Authority: this has been shared with DG-Regio, who have offered advice and assistance.
On COMMUNICATION AND DISSEMINATION, the project has established its website, www.pimms-capital.eu, and published a project-brochure and 2 newsletters. To date, 48 press releases have been issued, resulting in 108 media-mentions. Project partners have so far attended a total of 34 events at which PIMMS CAPITAL has been presented; notable during Jul/Dec-11 were two major UK conferences, and the annual conference of EMTA, the European Metropolitan Transport Authorities Association, attended by 127 delegates from 18 different regions of the EU, and for which a special brochure was prepared. During Jan/Jun-12 the project was presented to c200 people at the "Europe for us" Expo in Sofia, 90/350 people at the European Conference On Mobility Management in Frankfurt, at a “Transport Summit” in Birmingham (150 attendees), a national Conference in Moravia-Silesia (120 attendees). 10/12 regions also held their planned REGIONAL CONFERENCES, with a total of 534 delegates attending to discuss draft RAPs.