Electric mobility poses one of the key topics in automotive industry for reducing the vehicle fleet fuel consumption. However, the achievable market penetration depends on several, currently intensively discussed factors. Aside from high purchase costs of xEVs (vehicles with drivetrain electrification), limitations in comfort represent an important aspect. Except for high-class vehicles, the customer still associates xEVs with significant cutbacks in comfort.

Frequent and impractical charging procedures with heavy charging cables as well as significant driving range losses in case of using heating and air conditioning systems need to be accepted. Apart from that, the integration of electric components into the drivetrain largely influences the vehicle's characteristics, providing the customer with an unfamiliar driving experience.

Driving comfort relevant aspects like response behaviour, gear change characteristics, noise emission, acceleration and regenerative braking behaviour are changed. Typically implemented operation strategies do not take these drivability aspects into account. In order to enhance the attractiveness of xEVs and subsequently increase the market penetration these obstacles need to be removed. This structured approach for creating additional customer value as proposed in this project allows generating USPs, increasing the sales figures of xEVs and improving the competitiveness of both industry and academia within the present complex of themes.