The project deals with the interaction between altered competition and logistics strategies of companies as well as their goods traffic volume and transport performance. The focus is on corporate decisions related to Logistics and Transport that are heavily influenced by structural changes in the economy and society.

The research is conducted on a regional level of the Zug Agglomeration. A mix of methods consisting of written and oral surveying, case studies and workshops is applied, as befits the challenges of this complex topic.

At the beginning of the project, based on discussions with experts and consultation of relevant literature, the following four central hypotheses were set out:

1. There exist tendencies in the modification of division of labour and in the integration of the value creation chain that raise the potential of the goods traffic volume.
2. Tendencies in business strategy can also be established that increase goods traffic volume as well as ones that counteract an increase in goods traffic volume. 
3. Effects on goods traffic volume are rarely taken into consideration when business strategy decisions are being made. The focus is on a decrease in transportation costs, packaging costs and storage costs. 
4. Cooperative efforts in goods transport a) among businesses and b) between businesses and public entities are increasing. Their influence on business strategy decisions within logistics will become stronger in the future.