Cruise Gateway will increase the maritime accessibility by developing the Northern Sea Route (NSR) as a cruise destination of its own and promoting it as a "lighthouse" for sustainable cruise. Main outputs are the creation of a brand for cruise in the NSR, the improvement of service quality in ports and environmentally friendly economic growth. Within the work packages, the brand will be jointly designed and best practices for a NSR cruise cycle will be identified and transferred. Cruise Gateway, at the end of the day, will have launched the “Green Cruise North Sea” and will have opened up "white spots", thus attracting more and new cruise passenger consumer groups to the NSR ports and their hinterland.