Overview
Sharing models are one of the central mobility trends of the 21st century. Particularly innovative mobility-sharing concepts can contribute to improve the urban traffic situation and can significantly relieve streetscapes. The aim of the project is therefore to promote sustainable mobility solutions such as free-floating mobility sharing in order to contribute to the set climate conditions (e.g. of the city of Vienna) through the use of car-sharing, as well as to reduce traffic, parking space and emissions. The need for new, sustainable transport solutions such as mobility sharing is obvious, but there is still a need for improvement in the practical implementation of these systems. This means that vehicle utilization and customer loyalty can be significantly optimized. The linking of the three elements "booking system", "tariff system" and "NUDGE" are the central problem at which the project starts.
The project aims to develop the basis for the implementation of a flexible tariff system as well as a reactive accounting system, which increases the demand for free-floating mobility services, improves usability from the customer's point of view, and reduces the cost of maintenance (e.g. redistribution) of vehicles. Thus, the capacity utilization of the fleet should be increased, in particular at low load times (for example, low traffic volumes, bad weather) by situation-specific, demand-oriented tariff adjustment. Proactive information tailored to the needs of the users (e.g. current offers, nearby vehicles, perks) and target group - specific incentives following the NUDGE approach are designed to increase demand, support the attachment of the trustee and lead to a desired behaviour when using the vehicles.
The project aims to develop and implement a transferable, scalable tariff and booking system for free floating sharing concepts. From the outset, the implementation is designed so that the concept works for applications with a very small number of vehicles as well as for larger systems. With the start-up goUrban, the project is based on a growing, already innovatively designed system, which has a sufficient, but not too large dimensioning and is flexible enough to be able to implement tests and real-world experiments quickly - without excluding a transfer to other municipalities Cities. The basic methodological approach of the project provides an ongoing integration of (potential) users, which is roughly divided into the phases of the co-creation, the user experience and the (semi) real laboratory.