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Innovation in the road freight transportation chain facilitating sustainability and low cost: A socio-technical perspective on work and development of road freight transport markets.

European Union
Geo-spatial type
Network corridors
Total project cost
€212 195
EU Contribution
€212 195
Project Acronym
STRIA Roadmaps
Network and traffic management systems (NTM)
Transport mode
Multimodal icon
Transport policies
Societal/Economic issues
Transport sectors
Freight transport


Call for proposal
Link to CORDIS

InnoMarket is opening the black box of the international road freight transport market, which is organized as a bazaar. The project will investigate this 'institutional order' of road freight transportation that leads to unintended inefficiencies such as less than full truck loads.

The objective is firstly to identify innovative potentials for lowering cost and increasing sustainability by analysing practices of overlapping markets and built-in controversies in the transport chains. Secondly, the project aims at closing a gap in transport research by explaining the low implementation rate of (existing) innovations. Theoretically, the project builds on market making literature and the socio-technical view of innovation processes. An ethnographic action net study is applied to investigate the overlapping markets and international inter-sectoral transport chain actors; the industrial shipper, customer, intermediaries, transporter and drivers.

The study involves 50 interviews in Poland, Denmark and Sweden and “shadowing” actors. The results of the study are a novel perspective on how road transport markets work, contributing to knowledge of transport-chain efficiency, sustainability and innovation that is needed in EU as well as in other parts of the world.

CBS research expertise in transportation, constructivist market theory and ethnography advance the fellow in research, methodology and publication. CBS Business-in-Society activities advance the fellow in dissemination; public podcasts; practitioner workshops, and publications. Host professor supervises in transport and logistics research, in workshop method, publication and editorship skill. Secondment at ITD/International Transport Denmark´s innovation centre offers training-in-innovation projects. Fellow research profile is broadened, including organizing, transportation expertise, ethnographic action net methods, publishing, outreach experience, and an international network of academics and non-academics.


Parent Programmes
Institution Type
Public institution
Type of funding
Public (EU)
Specific funding programme
Other Programme
MSCA-IF-2014-EF Marie Skłodowska-Curie Individual Fellowships (IF-EF)


Lead Organisation
Copenhagen Business School
Solbjerg Plads 3, 2000 Frederiksberg, Denmark
EU Contribution
€212 195
Partner Organisations
EU Contribution


Technology Theme
Freight transport technologies
Freight transport action plan
Development phase

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