The PTP-Cycle project uses a robust methodology already developed by Sustrans in the UK, that will be further developed together with the experience of other partners. PTP uses a flexible approach to travel behaviour change, allowing the common methodology to be adapted to suit local needs, sites and demographics.

PTP-Cycle is implementing this approach in sites which have a high propensity to cycle. Such sites are identified by examining a range of indicators including socio-demographic data and existing cycling and public transport infrastructure. We use direct contact with individuals to identify and meet their needs for support, and to motivate people to think about their day-to-day travel choices.

The first step of the PTP project begins with personal contact by telephone, on the doorstep, at work or via events, with the target population. This contact enables the target population to be separated into segments consisting of three main groups: existing regular users of sustainable travel modes; non-regular users who are interested in receiving information on alternatives to the car, and those who are not interested in taking part.

Participants in the 'interested' group receive a PTP order form enabling them to choose from a range of local travel information materials and other services such as intensive 1-on-1 advice sessions, local bike maintenance sessions and led-rides. The requested items are assembled into personalised packages and hand-delivered to the households or individuals who requested them.

A typical PTP project team consists of a project manager and a team of PTP advisers. A local field officer to coordinate PTP delivery and a network of active travel champions within a workplace or university could be required.