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TRIMIS

Psychology and pricing policies

PROJECTS
Funding
Netherlands
Netherlands Flag
Duration
-
Geo-spatial type
Other
STRIA Roadmaps
Transport mode
Multimodal icon
Transport policies
Decarbonisation,
Societal/Economic issues
Transport sectors
Passenger transport,
Freight transport

Overview

Background & Policy context

At the request of the Ministry of Transport, Public Works and Water Management, the KiM Netherlands Institute for Transport Policy Analysis has conducted a literature study into psychological aspects of pricing policy and the kilometre price in particular.

Objectives

The goal of the study is to provide insight into the acceptance and effectiveness of different ways in which the kilometre price is implemented.

Methodology

The main methodology used in this project was a literature study about psychological mechanisms of behaviour and price policy.

Funding

Parent Programmes
Institution Type
Public institution
Institution Name
KiM
Type of funding
Public (national/regional/local)

Results

The acceptance and effectiveness of the kilometre price are partly dependent on the living situation and personal characteristics of individuals. People who frequently use the car, commuters who are not compensated, residents of rural areas and young people are less enthusiastic about the kilometre price, while those who rarely drive, commuters who receive compensation, urban residents and older individuals are more positive. It is often the case that the (enforced) effectiveness is the highest for those who are less positive about the kilometre price (little acceptance). This is true, for instance, for people who frequently use the car.

The acceptance and effectiveness are also influenced by the different ways in which the kilometre price can be implemented and designed.

Examples of this include the type of payment (how and when), the fee structure (amount and complexity) and the type of information provision.

Partners

Lead Organisation
EU Contribution
€0
Partner Organisations
EU Contribution
€0

Technologies

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