At the request of the Ministry of Transport, Public Works and Water Management, the KiM Netherlands Institute for Transport Policy Analysis has conducted a literature study into psychological aspects of pricing policy and the kilometre price in particular.
The goal of the study is to provide insight into the acceptance and effectiveness of different ways in which the kilometre price is implemented.
The main methodology used in this project was a literature study about psychological mechanisms of behaviour and price policy.
The acceptance and effectiveness of the kilometre price are partly dependent on the living situation and personal characteristics of individuals. People who frequently use the car, commuters who are not compensated, residents of rural areas and young people are less enthusiastic about the kilometre price, while those who rarely drive, commuters who receive compensation, urban residents and older individuals are more positive. It is often the case that the (enforced) effectiveness is the highest for those who are less positive about the kilometre price (little acceptance). This is true, for instance, for people who frequently use the car.
The acceptance and effectiveness are also influenced by the different ways in which the kilometre price can be implemented and designed.
Examples of this include the type of payment (how and when), the fee structure (amount and complexity) and the type of information provision.